Circularity strategy

Circularity strategy

A circularity strategy helps you work toward circularity in a targeted, step-by-step manner. It provides direction, clarity, and focus. By formulating a long-term vision and strategy, you make circularity an integral part of your business development rather than a standalone sustainability initiative.

A circularity strategy helps you determine what is truly relevant to your organization. You identify where the greatest impact lies, what choices are involved, and what actions are needed to make progress. This creates a clear framework that guides your investments, innovations, and day-to-day decisions.

In addition, the strategy makes circularity transparent and measurable. You set specific short- and long-term goals and determine how to track your progress. This helps you set priorities, ensure results, and get your colleagues on board with the change.

The result: a realistic roadmap that allows you to structurally embed circularity in your organization. Practical, achievable, and aligned with your ambitions.

Here’s how we do it — your own action plan in three steps

1. Baseline Assessment & Scoping

We start with a baseline assessment to determine where your company stands in terms of circularity. We examine the organization, market trends, and relevant laws and regulations. We also analyze the key material flows and identify which circular principles are already being applied. Based on these insights, we determine the scope of the project: which themes are truly relevant, which products or processes are included, and which topics will not be prioritized.

2. Strategic framework

Together, we’ll develop a strategic framework that guides circularity within your company. This framework consists of several pillars that outline the key focus areas. For each pillar, we’ll define clear ambitions and objectives tailored to your organization. We also determine which KPIs are needed to measure progress. This creates a concrete and actionable foundation for embedding circularity in both policy and daily practice.

3. Action plan

Through the action plan, we translate the strategy into actionable steps. For each objective, we describe the necessary actions, who is responsible, and the timeframe for implementation. In this way, we ensure that circularity does not come to a standstill but becomes an integral part of our business operations. We define these responsibilities within an internal governance structure, so it is clear who is in charge of what and how decisions are made.

Frequently asked questions

A circularity strategy provides direction and helps you make decisions. It prevents isolated initiatives and ensures that circularity becomes an integral part of your company’s long-term development.

No. Service providers, retailers, and construction or installation companies also benefit from a circular approach. Every organization has material flows, products, or processes where gains can be made.

Clear strategic pillars for both internal and external communication, measurable goals, a feasible action plan, and an internal structure to ensure circularity in the long term.

Throughout the process, we’ll identify KPIs that align with your operations. These might include material use, waste reduction, reuse, or the circularity of products and processes. For more information on measuring circular KPIs, see the article “Measuring Circularity.”

2BHonest

A selection of our experts

Meet our expert, who — together with a strong team of fellow experts — contributes to our clients’ long-term success.