
Pieter van ’t Hoff

Volcafe is one of the world’s largest traders of Arabica and Robusta coffee. The company strives to be the best coffee partner worldwide. With a strong focus on quality, innovation, and corporate responsibility, Volcafe plays an important role in connecting coffee growers and consumers around the world.
Volcafe collaborated with 2BHonest to review and refine the sustainability strategy, with the goal of making it more focused, concrete, and impactful.
Together, we identified the key strategic focus areas for Volcafe. Through a series of interviews and workshops, we defined clear ambitions and translated them into concrete, measurable objectives and KPIs. These formed the basis for a robust ESG framework, enabling Volcafe to steer its sustainability efforts in a focused and future-proof manner.
The project led to a revised sustainability strategy, built around three core pillars:
These pillars reflect the three biggest challenges the coffee industry faces in becoming future-proof. The strategy focuses on the proactive steps that Volcafe can take to lead the way in this area and thereby strengthen both its sustainability performance and its market position.
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